Decision-making analysis for leaders
Customized
Decision-Maker
Reports
Radnor offers customized Decision-Maker Reports for executives. These reports are tailored to your specific objectives and concerns.
Radnor works with you and your staff to develop an understanding of what you need - and how you wish to receive it. Then, we conduct our research and prepare our report.
We prefer to report in writing and verbally so that we can answer questions and learn where we need to provide additional information.
Decision-Maker Research
Periodically, Radnor conducts research into the attitudes of American decision-makers.
Research Methodology
Decision-maker research utilizes several research companies and our own commissioned research to focus on individuals who are more familiar with national and international affairs. This methodology segments out the opinions of those citizens who tend to be most active and involved in public policy development.
Radnor is working with a segment of the population that is more engaged in public affairs and in decision-making than the typical American. Because decision-makers are more involved in the public issues process, they tend to be more informed about current issues and, therefore, have a more informed opinion on complex topics.
Over time, we have seen that the opinions of decision-makers set the tone for American public policy. Decision-makers tend to lead the general public on issues of public debate.
Examples of these activities include: testifying before a governmental body, signing a petition, writing a letter to an elected official, calling a radio talk show, and serving on a candidate’s fundraising or campaign committee. Similar methodology has been used since the 1940s.
Decision-maker research anticipates conducting a 5 to 6 minute telephone survey for each research report. A survey of this length is typically comprised of between 12 to 15 questions, depending on the length and complexity of the questions.
We recommend a survey size of 900 interviews, which results in a margin of error of +/- 3.3%.
Timing
The length of time for a customized decision-maker research project is eight weeks. This includes questionnaire design, conducting the survey, providing aggregate data, and providing data analysis and a final report.
If questions are added to an ongoing decision-maker research project, the time involved is two to three weeks.
For more information, including costs, please contact us
telephone: +1 202 371-0125
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