By Ken Feltman
A sour economy takes arrows from the incumbent’s quiver. One of those arrows is President Obama’s ability to go negative against any opponent when a major theme of Obama’s presidency has been to blame Bush (As Ronald Reagan said, “There you go again!”).
The Obama campaign will wound Mitt Romney. But the Obama team will need to destroy Romney because when the economy is the major issue, voters usually take a tarnished newcomer over a tarnished incumbent. Romney’s answer could be as simple as saying, “The economy is a mess and this is the best he can do? Here are my solutions.”
Obama’s 2008 campaign spent money on an uplifting message. When Obama goes negative next year, he will learn that dollars devoted to negative campaigning do not go as far as positive dollars. Many voters react negatively to negative campaigns. So Obama will need every penny of his war chest and then must hope that his Republican opponent makes mistakes.