Everything we learn, know and understand is physical—a matter of brain circuitry. This basic fact has deep implications for how politics is understood, how campaigns are framed, why conservatives and progressives talk past each other, and why progressives have more problems framing messages than conservatives do—and what they can do about it.
Dr. George Lakoff has retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. He is now Director of the Center for the Neural Mind & Society (cnms.berkeley.edu). Before joining the Berkeley faculty in 1972 he taught at Harvard (1965-69) and the University of Michigan (1969-1972).
He graduated from MIT in 1962 (in Mathematics and Literature) and received his PhD in Linguistics from Indiana University in 1966.
Radnor’s Ken Feltman once remarked that “an hour spent reading or listening to George Lakoff is worth at least 10 to perhaps thousands of hours of doing almost anything else. The man’s work is a treasure that we can all share.”