By Steve LeVine of Axios
China’s take-no-prisoners Big Tech war is playing out in An Huang’s little family grocery in Hangzhou, a three-hour drive southwest of Shanghai.
What’s going on: A year ago, Huang and his father had a visit from representatives of Alibaba, China’s e-commerce giant. What did they think of transforming their dowdy place into a state-of-the-art, digitalized store, with all the bells and whistles, under Alibaba’s Tmall brand? According to Huang, it took him and his father only about five minutes to agree.
Today, as he stocks up on popular beer and snacks for the World Cup rush, he told Axios that revenue is up 30% in his spruced-up shop, equipped with artificial intelligence-backed apps and even a heat sensor to track foot traffic.