How Money Affects Elections

By Maggie Koerth-Baker of FiveThirtyEight

To quote the great political philosopher Cyndi Lauper, “Money changes everything.”

And nowhere is that proverb more taken to heart than in a federal election, where billions of dollars are raised and spent on the understanding that money is a crucial determinant of whether or not a candidate will win.

  • The candidate who spends the most money usually wins.
  • Advertising — even negative advertising — isn’t very effective.

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About Radnor Reports

Ken Feltman is past-president of the International Association of Political Consultants and the American League of Lobbyists. He is retired chairman of Radnor Inc., an international political consulting and government relations firm in Washington, D.C. Know as a coalition builder, he has participated in election campaigns and legislative efforts in the United States and several other countries.
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