By Maggie Koerth-Baker of FiveThirtyEight
To quote the great political philosopher Cyndi Lauper, “Money changes everything.”
And nowhere is that proverb more taken to heart than in a federal election, where billions of dollars are raised and spent on the understanding that money is a crucial determinant of whether or not a candidate will win.
- The candidate who spends the most money usually wins.
- Advertising — even negative advertising — isn’t very effective.