Why Cereal Has Such Aggressive Marketing

From Alex Mayyasi of the Atlantic –

Ads by the chicken lobby may convince people to eat a bit more chicken, but an avalanche of Tony the Tiger ads can get tens of thousands of children to eat Frosted Flakes every morning for years.

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About Radnor Reports

Ken Feltman is past-president of the International Association of Political Consultants and the American League of Lobbyists. He is retired chairman of Radnor Inc., an international political consulting and government relations firm in Washington, D.C. Known as a coalition builder, he has participated in election campaigns and legislative efforts in the United States and several other countries.
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