In quest for Gen Z votes, 2020 could be the year of the influencer

Brittany Shepherd National Politics Reporter –

As the race to secure frontrunner status for the 2020 election accelerates, political campaigns are looking to win over the youngest segment of voters: Generation Z. Generally considered to be individuals born between 1997 and 2012, the freshest members of the electorate are nearly impossible to reach with traditional media. In politics, 2020 could be the year of the influencer.

Influencers — who are broadly thought of as individuals able to attract a significant social following unique to their own community — wield significant sway over younger individuals.

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About Radnor Reports

Ken Feltman is past-president of the International Association of Political Consultants and the American League of Lobbyists. He is retired chairman of Radnor Inc., an international political consulting and government relations firm in Washington, D.C. Known as a coalition builder, he has participated in election campaigns and legislative efforts in the United States and several other countries.
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