Brittany Shepherd National Politics Reporter –
As the race to secure frontrunner status for the 2020 election accelerates, political campaigns are looking to win over the youngest segment of voters: Generation Z. Generally considered to be individuals born between 1997 and 2012, the freshest members of the electorate are nearly impossible to reach with traditional media. In politics, 2020 could be the year of the influencer.
Influencers — who are broadly thought of as individuals able to attract a significant social following unique to their own community — wield significant sway over younger individuals.
