What Third-Quarter Fundraising Can Tell Us About 2020

Julia Wolfe and Chris Zubak-Skees of FiveThirtyEight –

Fundraising is obviously hugely important to a political campaign, but fundraising numbers alone can’t always tell you whether a campaign is going strong or hitting the skids. (For example, women and people of color generally have a harder time raising money than white men do, so a strong quarter for Kamala Harris might still bring in a lower total than a similarly strong quarter for Sanders.)

Think of fundraising as one more indicator of campaign health, alongside things like endorsements, polls and media coverage. Together, all these metrics give us a sense of who is attracting attention heading into the primaries and caucuses.


About Radnor Reports

Ken Feltman is past-president of the International Association of Political Consultants and the American League of Lobbyists. He is retired chairman of Radnor Inc., an international political consulting and government relations firm in Washington, D.C. Known as a coalition builder, he has participated in election campaigns and legislative efforts in the United States and several other countries.
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