Not Born Yesterday: The Science of Who We Trust and What We Believe

Michael Shermer with Hugo Mercier of eSkeptic –

Not Born Yesterday explains how we decide who we can trust and what we should believe — and argues that we’re pretty good at making these decisions. Hugo Mercier demonstrates how virtually all attempts at mass persuasion — whether by religious leaders, politicians, or advertisers — fail miserably.

Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.

Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance.

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About Radnor Reports

Ken Feltman is past-president of the International Association of Political Consultants and the American League of Lobbyists. He is retired chairman of Radnor Inc., an international political consulting and government relations firm in Washington, D.C. Known as a coalition builder, he has participated in election campaigns and legislative efforts in the United States and several other countries.
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