Authenticity is key: How has consumer sentiment changed in 2020?

Rives Martin for ClickZ –

Do you ever feel like brands know way too much about you?  When was the last time you heard someone say, “I swear my phone is listening to my conversations”? Privacy and authenticity are becoming increasingly hot topics.

As highlighted in the Netflix documentary, The Great Hack, which profiled Cambridge Analytica’s unapproved use of Facebook’s user data, customers can feel betrayed and taken advantage of when privacy and authenticity are not valued by the companies they interact with.

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About Radnor Reports

Ken Feltman is past-president of the International Association of Political Consultants and the American League of Lobbyists. He is retired chairman of Radnor Inc., an international political consulting and government relations firm in Washington, D.C. Known as a coalition builder, he has participated in election campaigns and legislative efforts in the United States and several other countries.
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