Rives Martin for ClickZ –
Do you ever feel like brands know way too much about you? When was the last time you heard someone say, “I swear my phone is listening to my conversations”? Privacy and authenticity are becoming increasingly hot topics.
As highlighted in the Netflix documentary, The Great Hack, which profiled Cambridge Analytica’s unapproved use of Facebook’s user data, customers can feel betrayed and taken advantage of when privacy and authenticity are not valued by the companies they interact with.