Volvo eyes electric future with switch to online-only purchase model

 Matthew Valentine in Marketing Week –

The Swedish car marque is leading its premium rivals on a route away from traditional forecourts to an online-only purchase model focused on electrification.

Volvo has confirmed all its future electric car ranges will be available to buy exclusively through online channels, as the Swedish car giant plots a course to become an electric-only brand by 2030.

According to Volvo, the new commercial strategy will see the car marque invest heavily in its online sales channels, radically reduce complexity in its product offer, and provide transparent and set pricing models.

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About Radnor Reports

Ken Feltman is past-president of the International Association of Political Consultants and the American League of Lobbyists. He is retired chairman of Radnor Inc., an international political consulting and government relations firm in Washington, D.C. Known as a coalition builder, he has participated in election campaigns and legislative efforts in the United States and several other countries.
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