‘The 45th’: Why Trump is abandoning his iconic brand for a number

Alex Seitz-Wald of NBC News –

Donald Trump spent a lifetime putting his name on steaks to skyscrapers to stimulus checks, but now, the former president appears to be replacing the gold-plated surname with a number: 45.

Recently, the 45th president launched his new official website, 45Office.com, a URL unlike those of his predecessors, who used their names for their web addresses. Trump’s shift from his name to his digits has been across his political properties.

His PAC can be accessed at SaveAmerica45.com. His White House’s old tweets can be found at @WhiteHouse45. And when his attorney…


About Radnor Reports

Ken Feltman is past-president of the International Association of Political Consultants and the American League of Lobbyists. He is retired chairman of Radnor Inc., an international political consulting and government relations firm in Washington, D.C. Known as a coalition builder, he has participated in election campaigns and legislative efforts in the United States and several other countries.
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