Category Archives: Marketing

Authenticity is key: How has consumer sentiment changed in 2020?

Rives Martin for ClickZ – Do you ever feel like brands know way too much about you?  When was the last time you heard someone say, “I swear my phone is listening to my conversations”? Privacy and authenticity are becoming … Continue reading

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“Your dues are political.” Northwestern University Greek life grapples with its financial relationship to FratPAC

Megan Munce of The Daily Northwestern – “Your dues are political.” A bright yellow Instagram post with this claim on the first slide rapidly spread throughout the Northwestern Greek community in late July, representing the first time many Northwestern students … Continue reading

Posted in Controversial, Democracy, Marketing, Media, Political parties, Politics, Thought-Provoking Analysis, United States | Tagged , , , | Leave a comment

Company Culture as a Driving Factor of Loyalty

Riley Robinson-Higgins of Anthem Branding – As millennials are entering the job market as the largest generational cohort in the U.S. workforce, they bring with them an immense amount of market potential as buyers and as employees. The focus on … Continue reading

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3 strategies for making your customer more comfortable through AI

Payal Raina of Torstone Technology – Blundering about with old marketing technology can be limiting for your customers, or worse, downright uncomfortable. Using artificial intelligence (AI) can allow your systems to understand personal space a bit more, thereby making your … Continue reading

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Walmart Set to Deliver Groceries Into Your Home

Phil Wahba of Fortune – Attention Walmart food shoppers: soon, a Walmart (wmt, +0.66%) worker will be able to deliver groceries right to your fridge or basement even if you aren’t home. The retailer, which is the largest U.S. grocer … Continue reading

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